Your advertising tells me that you are the greatest, and I believe you. But I’m still looking for someone I connect with, someone I can trust. Once I find that person, we can have a conversation. So don’t just tell me how good you are - - Show me!
Your company has compelling stories to tell, powerful insights and unique perspectives. And your ideal client has hard questions. You answer these questions by being transparent about your process. You are not a realtor selling a beautiful house, and your marketing should reflect that. You are a skilled artisan executing a complex project, relying on an extensive knowledge base, a longstanding company culture and on a responsive, creative project development process. If you conceal these assets, which admittedly are sometimes messy, you are hiding your value from the motivated, educated client. By embracing transparency, you are connecting to the hopes and fears of your most profitable matchup. That is where trust and engagement begin.
OUR METHOD is to target the concerns of your most ready, educated and profitable client by using content developed with your staff. We call it content marketing. If you just pitch the product, your name goes in the hat along with everybody else - - and the low bidder gets the job. If you pitch an effective, agile and creative process, you connect with your most qualified client’s fears and concerns, so they want to work with YOU. Read More About Our Strategy.
Corbett Research Group can deliver your ideal high end building construction client because we know the industry - - Since 1999! We only work with one company in your geographic footprint, so we can offer you an exclusive advantage in your market. Read More About Us.
Call Sara LaBonte at 413-586-4748 for more information about our proven program - - and a free evaluation of your online marketing profile.