THE END OF SEO

SEO is the idea that the search engine can be gamed into ranking your content. It can't. Google has the biggest cache of information on planet Earth, so they know if your content sucks or not. How, exactly? They measure engagement, pages read per visit, per visitor - - a precise and reliable metric of relevance.

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SOCIAL MEDIA - - SO WHAT?

Social media, what is the point? Have you ever looked up Referrals (to your website) in Google Analytics? Even for clients who diligently update and maintain their Facebook accounts, the ratio for referrals from Organic Search to those from Social Media typically run from 20:1 to 30:1. Double, triple, quadruple, quintuple - - that I could maybe justify - - but twenty times?? There is not even a word for that. Great content costs money. Where is the return on your investment in social at 20:1?

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TRUST AND GOOGLE RANKING - - A CASE STUDY

This case study will examine the role of trust in Google ranking. Google wins when they furnish their Visitor with trusted documents - - and so do you. So how does Google measure trust? By engagement, as measured by pages viewed, per visit. That is the most fixed and reliable user signal of how valuable the Visitor found the content. More engagement from the Visitors, better ranking in Google.

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Are You Overprotecting Your Brand?

The temptation in online marketing is to protect the brand at all costs. With branding, the cost of overprotection is the same as with children - - it makes them boring and stupid.

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Are You Overprotecting Your Brand?

Keywords to Attract the Best Leads

Keywords are key. A good place to start is to develop a keyword list. This is an inclusive list of what you're targeting. Let's make sure we have that agreed list at hand, and in mind.

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Test Your Website with Keyword Rankings

Your own website is your most trusted marketing investment because you can measure results YOURSELF using server metrics such as Visits and Pageviews. But in uncertain economic times, how are you to know if a drop in web traffic represents a website problem or is just a symptom of reduced overall economic activity? That’s where KEYWORD RANKINGS are useful, because the search engine is ranking your web pages relative to other websites, not to previous traffic benchmarks.

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Nine Questions to Create Lead-Generating Text

Research shows that you generate more qualified leads from your website when you add more quality content; i.e., text copy that contains specific detail, relevant to your ideal prospect.

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How Effective is Your Website?: 9-Point Test

So, how do you make sure your qualified prospect will actually bother to read your carefully crafted message? You can’t allow your website to baffle or annoy your prospect or the search engines. In order to be a productive website, it must conform to the preferences of these two masters, so to speak. To see how your home page measures up, test it using the 100-point checklist we use here, at Corbett Research Group, to evaluate client websites for relevance, transparency, and search engine compliance:

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What is “Good, Relevant Content?”

This is the first in an ongoing series of tips for drawing your most qualified prospects to your site. See, your goal shouldn't just be to increase general traffic to your site, but to target your ideal client - who has highly specific needs and knows what they want. This is the system I use for my clients here at CRG; they are the result of 17 years of web design, research, and consulting with hundreds of preservation and custom building specialists. I was taught this system, and now I'm able to share them with you.

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