How We Work

How We Work

RANKING IN GOOGLE.

In order to target the concerns and expectations of your ideal, high value client, we establish a list of about 150 keywords phrases, in Google, that you need to rank in. We benchmark those phrases, and track them, in order to measure our performance going forward.

TRAFFIC METRICS.

We benchmark existing web traffic, on your server, Visits and Pageviews, and track it going forward, to measure performance, over time.

YOUR IDEAL CLIENT.

What is your unique value to your ideal client? We make sure that we address that directly and specifically on your Home and About pages. Present your unique value clearly and specifically, so you get the best possible matchup.

TARGETING CONCERNS.

What are ten notable Projects that demonstrate the unique value that your company is known for? We produce copy for each Project that targets the specific concerns of your educated and high value client.

YOUR COMPANY.

We reach out to your supers and managers to get them on board with us in sharing notable project achievements. They respond to us because they are glad to have us document their mastery, AND because they are aligned with your goal of targeting work that aligns well with their expertise. For your Blog, we develop targeted content from these pieces.

SOCIAL ETC.

We repurpose this Project and Blog content as email Bulletins, social media posts and third party Blogs, so you derive maximum value from the content.

CONTENT MANAGEMENT.

We establish protocols for managing content by maintaining a spreadsheet for you, detailing the source, location and disposition of every piece of content. Blog? Facebook? Email Bulletin? Instagram?

WEBSITE.

As we develop new content, we post it to a staging server, so you can view and comment, before it goes live.

PERFORMANCE REPORTS.

We will produce concise quarterly reports based on your keyword rankings and server metrics, measuring performance over time. We will identify any areas of weakness for you, so we can target those areas specifically.

RESULTS.

We are accountable to you for results, meaning that we precisely target your most profitable Client, and have some metrics for success. The ultimate measure of our success, however, is your increased profitability for having the best Client selection.