Our website and online strategy will connect you with qualified leads that convert into clients. We are not about building pretty websites per se. We build websites and online strategies that balance form and function for one very specific result: GENERATING QUALIFIED LEADS. CRG works exclusively with many companies of notoriety, who are committed to growing their business. Our clients are respected experts whose authority is derived from decades of experience and countless satisfied customers. Our qualifications are the same.
We can tell you how your existing site is performing in Google search results, relative to your competitors. We will also evaluate your website from the perspective of your ideal client, including an analysis of your online reputation, with review sites such as Yelp.
Content creation is the answer to all questions related to website and SEO. Portfolios, projects and blog posts are a natural place for us to show and tell your story in a powerful way that resonates with your clients and with Google. Process photos coupled with a very brief phone call allows us to quickly generate targeted and effective content, while allowing you to preserve your resources and energy for clients, sales and production.
Our method for content creation: how do we do it?
WE IDENTIFY YOUR IDEAL CLIENT. What is your unique value to your ideal client? We make sure that we address that directly and specifically on your Home and About pages. Present your unique value clearly and specifically, so you get the best possible matchup.
WE TARGET THEIR CONCERNS. What are ten notable Projects that demonstrate the unique value that your company is known for? We produce copy for each project that targets the specific concerns of your educated and high value client.
WE CONNECT WITH YOUR STAFF, TO TELL YOUR STORY. THIS CAPTURES YOUR UNIQUE EXPERTISE. We reach out to your managers to get them on board with us in sharing notable project achievements. They respond to us because they are glad to have us document their mastery, AND because they are aligned with your goal of targeting work that aligns well with their expertise. For your blog, we develop targeted content from these pieces.
The “Artisans’ Website Portfolio” (Content Management System) is a software we developed exclusively to meet your custom needs.You can login and update it, at no cost. Leverage your unique project portfolio to get on the first page in the Google search results. Qualified leads mean quality clients – – and more profit.
Your portfolio website will support a number of design options, so you can customize the design yourself. We are also happy to consult with you on design issues and create custom designs. You’ll be charged for our custom design time.
Or, if you'd prefer to keep your website, we can work with your existing platform. In addition to producing new, engaging, content, we can do a "walk-through" to optimize your existing content for SEO, as well as your ideal, educated prospect. We can also provide reputation management.
We distribute any project and blog content via email bulletins, social media posts and third party blogs, so you derive maximum value from the content.
We produce concise reports based on your keyword rankings and server metrics, measuring performance over time. These can be quarterly, or on an as-needed basis. We will identify any areas of weakness for you, so we can target those areas specifically. CRG tracks results with a number of tools:
Performance metrics will typically respond within eight weeks of launch and continue to grow as additional relevant content is developed.
KEYWORD RANKINGS. Content infused with the keyword search phrases balances Google’s algorithmic needs and client needs to deliver qualified, profitable leads to your website. CRG identifies and targets keyword phrases and the permutations and small variations thereof. In order to target the concerns and expectations of your ideal, high value client, we establish a list of about 150 keywords phrases, in Google, that you need to rank in. We benchmark those phrases, and track them, in order to measure our performance going forward. These phrases target the language users actually use in online searches, including specialized terms, industry-specific language and regional dialects and vernacular.
TRAFFIC. We benchmark existing web traffic, on your server, Visits and Pageviews, and track it going forward, to measure performance, over time. Webalizer counts the number of visitors to your website, on the server.
REFERRALS. Google Analytics provides detailed reports on visitor behavior and traffic to your site.
Testimonial acquisition is a great way to generate content for your website, email bulletins, and use on social media. Outreach like this also generates goodwill with clients, and provides an opportunity to hear and answer concerns before they become negative reviews online.
When executed properly, it can be a great way to confirm customer satisfaction with quality of work, project managers and supervisors, execution and time-frame. Post-project conversations can also be used to identify future project opportunities.
Because most business comes from word of mouth, online searches, and lead conversion through your site, there may be a tendency to be dismissive or undervalue the importance of “peer-review environments”.
Sites with review services like Yelp, Google business, Apple Maps, Houzz, Facebook, etc. ARE the new word of mouth. They have successfully situated themselves as foundational cornerstones and requisite conventions of today’s business reputation management. Regardless of validity, negative reviews and low-star ratings make for poor optics, and can be seriously problematic. Responding to feedback, and engaging clients to spread word of mouth by using review sites, will serve you well.